AmberSky Training Academy
Professional development for onboard retail excellence.
About the Academy
GIRA’s platform for onboard retail performance.
The AmberSky Training Academy is GIRA’s professional development platform dedicated to improving onboard retail performance, customer engagement, and cabin crew excellence.
The Academy combines practical sales training, retail psychology, product understanding, communication techniques, and industry best practices — helping airlines maximise onboard retail results while enhancing the passenger experience.
What We Teach
Five disciplines that move the trolley.
Practical sales training
Hands-on techniques for the trolley and the aisle — approach, offer, and close, tuned to the realities of the cabin.
Retail psychology
Understanding passenger motivation, timing, and decision-making to turn a quiet flight into a selling opportunity.
Product understanding
Deep familiarity with the onboard assortment so crew can recommend with confidence and credibility.
Communication techniques
Reading the passenger, handling objections, and building rapport across languages and cultures.
Industry best practices
Proven procedures, incentive models, and benchmarks drawn from top-performing airlines worldwide.
photo · crew in training session
Why It Matters
Well-trained crew are the front line of inflight retail.
Cabin crew play a critical role in inflight retail performance. The Academy helps airlines build a stronger, more professional onboard retail environment — and the results follow.
Stronger passenger engagement
Higher conversion rates
Increased ancillary revenue
A more professional retail environment
AmberSky Awards & Recognition
Celebrating excellence in onboard retail.
Recognising top-performing crew members and brands across the industry.
photo · AmberSky Awards gala