Global Inflight Retail Association · GIRA
The global voice of inflight retail.
Uniting airlines, suppliers, and service providers through standards, data, lobbying, innovation, and industry collaboration.
About GIRA
An independent body for the whole inflight-retail industry.
The Global Inflight Retail Association (GIRA) is an independent international association created to professionalise, unify, and advance the inflight retail industry worldwide.
GIRA serves as a neutral platform for airlines, suppliers, and service providers by establishing standards, facilitating collaboration, supporting innovation, and representing the industry’s interests before regulators and policy-makers.
From benchmarking and training to lobbying and supplier-airline matchmaking, GIRA exists to strengthen the future of inflight retail through transparency, professionalism, and shared industry progress.
Our Mission
What we set out to do, every day.
To establish and maintain the global benchmark for excellence in inflight retail by serving as an independent and neutral body for all industry stakeholders.
Our Vision
The industry we’re building towards.
A credible, standardised, and sustainable inflight retail industry guided by recognised best practices, independent benchmarks, and global collaboration.