About GIRA
Structure, transparency, and a collective voice for inflight retail.
Who We Are
An independent reference point for the entire industry.
The Global Inflight Retail Association (GIRA) is an international non-profit association established to bring structure, transparency, and collective representation to the inflight retail industry.
GIRA acts as an independent reference point for airlines, suppliers, and service providers — helping the industry align around common standards, performance benchmarks, sustainable practices, and regulatory cooperation.
Why GIRA Was Created
A multi-billion-euro industry, still fragmented.
Despite being a multi-billion-euro industry, inflight retail remains fragmented and underrepresented globally. GIRA was created to solve these challenges through collaboration, data, and industry-wide coordination.
Inconsistent tax regulations across markets and jurisdictions.
Operational inefficiencies throughout the value chain.
Limited benchmarking opportunities between programmes.
A lack of neutral, independent industry guidance.
Core Principles
The values that keep GIRA neutral and trusted.
Independence
GIRA answers to no single airline, supplier, or commercial interest — keeping every position credible.
Neutrality
A balanced platform where all stakeholders meet on equal terms, free of bias.
Industry Collaboration
Bringing airlines, suppliers, and service providers together around shared goals.
Sustainability
Advancing responsible, sustainable practices across the inflight retail industry.